We worked closely with the One Medical team to create an evolved identity that is representative of their brand platform: healthcare gone modern. The new One Medical brand identity represents human-centricity, where One Medical's members are at the center surrounded by a network of capable providers—all parts to the whole of an experience. I was responsible for the design of the logotype and careful color selection of the logomark, as well as the website redesign.
The company is growing quickly, and we developed a website design to fit One Medical's new and evolved identity. The below design was not selected because of the timeframe allotted, but I was still a big fan. It elevates and uses the new brand elements in a subtle and modern way.
Leaflets combine to create an ownable system of energetic illustration and pattern that unites the brand. This design element—a section of the Bug—represents the parts to a whole in the relationship between patient, provider and brand experience. They reinforce the human-centricity of One Medical. These modern forms move across a layout, creating organic motion inspired by life, without literally representing any part of it.