One Medical is driving change in healthcare

We worked closely with the One Medical team to create an evolved identity that is representative of their brand platform: healthcare gone modern. The new One Medical brand identity represents human-centricity, where One Medical's members are at the center surrounded by a network of capable providers—all parts to the whole of an experience. I was responsible for the design of the logotype and careful color selection of the logomark, as well as the website redesign. 

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Creating a web experience to suit modern healthcare

The company is growing quickly, and we developed a website design to fit One Medical's new and evolved identity. The below design was not selected because of the timeframe allotted, but I was still a big fan. It elevates and uses the new brand elements in a subtle and modern way. 

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Designing a brand system to fit all applications

Leaflets combine to create an ownable system of energetic illustration and pattern that unites the brand. This design element—a section of the Bug—represents the parts to a whole in the relationship between patient, provider and brand experience. They reinforce the human-centricity of One Medical. These modern forms move across a layout, creating organic motion inspired by life, without literally representing any part of it. 

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Created at VBP Orange in San Francisco.

Director of Strategy: Harlan Kennedy
Director of Design: Marc Woollard
Strategy Lead: Mara Zemon
Design Lead: Michael Lashford
Design: Micaela Ballew